I don’t think I’ve ever been as excited about a moment in my career as I am today.
I’m now a Certified WHY Coach through Simon Sinek’s WHY School. This means I’ve been trained in the exact process Simon developed to help thousands of people uncover their WHY – the purpose, cause, or belief that inspires them to wake up every morning and give their best.
I have been a huge fan of Simon’s for years now and couldn’t be prouder to have earned this certification or happier to have the opportunity to help more leaders Start with WHY.
For leaders, the WHY Discovery process is all about clarity.
- It offers them the opportunity to clearly see where they thrive and how their contributions can deliver impact.
- It allows them to clearly communicate their vision so that their teams can align behind a set of shared meaningful goals.
- It provides them with a filter that clearly separates what should and shouldn’t get their attention so that they can make decisions quickly and confidently.
WHY Discovery Sessions
As a Certified WHY coach, I walk my clients through WHY Discoveries. If you participate in WHY Discovery session, you’ll walk away with:
- Your personal WHY Statement – the purpose that guides you in every area of life
- Your HOWs – the unique principles and behaviors that make your WHY come alive
- Practical ways to use your WHY to make better decisions, build stronger relationships, and create work that matters
The Origin and Science of WHY
This process isn’t theory. It’s based on Simon Sinek’s proven methodology. He actually wrote the book on it called, Start with Why, and it works because it’s rooted in your own lived experiences. You already have a WHY. The discovery process just helps you see it clearly.
If you aren’t one of the 7 million people who have already watched this video, or if it’s been a while since you last saw it, I invite you to take a few minutes to listen as Simon explains why Starting with WHY is so powerful:
https://www.youtube.com/watch?v=u4ZoJKF_VuA
A Certified WHY Coach and Your Goals
My coaching work revolves around goals. I help executives identify future possibilities, determine which ones they want to turn into reality, map out the steps to get from here to there, and then get after it. We identify, set, and achieve goals.
As a Certified WHY Coach a level of clarity to this entire process that is powerful:
- Identifying future possibilities: When you’re in the day-to-day and working to hit numbers and beat someone else’s expectations (a board’s, the street’s, your manager’s, the industry baseline, etc) it’s hard to see what the possibilities are for you. You’re doing ‘this” today – you haven’t had time to think about what’s next. But, when you discover your WHY, the fog lifts and the future becomes clear and important. You can see the future that could be for you, your team, your company, your family, etc.
- Determining which opportunities to pursue: Many of my clients struggle with the “good problem” of having too many opportunities. They have successful track records and killer skillsets. So, they have too many choices at work, too many choices for their career, too many choices for where they want to spend their time. But, once they discover their WHY, the choices become clear. There aren’t good or bad choices – there are simply decisions that do align with their WHY and HOWs and those that don’t. The decision making process speeds up and the stress levels drop. Plus, the consistency shows. So, everyone around them knows exactly where they are going and can easily see how to support them.
- Mapping out the steps: Discovering your WHY requires a trip down memory lane. You will relive some of your best memories and some of your most challenging times. From this, we will gather patterns. We’ll talk about these patterns and how they show up in your experiences. When it comes time to look at your future goals – these patterns will play a big role in how you decide to map out your steps. You’ll have a clearer picture of what pathways do and don’t work for you.
- Executing the plan: This is where the HOWs become an incredibly valuable tool. They help you stay on track. Your HOWs are the strengths, values, and conditions that are present when you are operating at your natural best. So, if you stay true to your HOWs – you’ll be able to execute your plan with an abundance of energy. It won’t take hacks or tricks, and you won’t feel drained despite the amount of progress you’ll make – because you’ll be operating at your natural best.
Ready to Discover Your WHY?
If you’re ready for this level of clarity – let’s get started on discovering your WHY. Schedule a time to talk about the process and how it will work for you.
Optimism becomes powerful again when it’s anchored in truth.
